Greg Santoro is executive vice president, chief strategy and marketing officer for NII Holdings, Inc., a provider of differentiated mobile communication services for businesses and high value consumers in Latin America. With operations in Brazil, Mexico, Argentina, Peru and Chile, NII is a Fortune 500 company and trades on the NASDAQ market under the symbol NIHD.
Mr. Santoro is responsible for corporate strategy, product marketing and management, and new service development at NII. He coordinates the development of NII’s long term strategic plan and leads key strategic growth initiatives, such as mobile data, wireless broadband, and the next generation network program.
Additionally, Mr. Santoro oversees product management and development, which comprises the subscriber equipment portfolio, wireless data and enhanced voice products. He also establishes and drives the cross-market marketing, branding, and sales support initiatives necessary to help NII meet its key business objectives.
Prior to assuming his current position, Mr. Santoro was vice president of product innovation at Sprint Nextel Corporation and vice president of products and services for Nextel Communications, Inc., where he was responsible for managing Nextel’s suite of voice, data, digital media and custom network solutions. In this role, he represented enhanced voice services, such as the Direct Connect™ family of Push to Talk™ services, directory assistance and calling features; subscriber units; wireless data services, such as messaging, BlackBerry and mobile office products; enterprise solutions targeted at vertical industries; digital media; and in-building and campus solutions. Mr. Santoro was also responsible for Nextel’s e-business services organization, which oversaw the www.nextel.com website, its on-line store and the MyNextel customer self-service center.
Prior to joining Nextel in 2000 as vice president of Internet and Wireless Services, he served as vice president of Product Development at BellSouth.net, where he was responsible for managing and developing BellSouth’s portfolio of Internet products. These included the company’s BellSouth.net™ consumer Internet service, business Internet access products, consumer ADSL services, and web hosting.
Mr. Santoro is a founding member of the CTIA wireless association’s Wireless Internet Council, where he has helped foster cross-carrier initiatives to improve the access and breadth of wireless services for all mobile customers in the US and abroad.
Mr. Santoro holds a master’s in business administration from the J.L. Kellogg Graduate School of Management and a master’s in engineering management from Northwestern University. He also holds a bachelor of science degree in computer science (cum laude) from the University of Vermont.